Science of Design by Christina Alchus
Education / Public Program

Hylton Planetarium — Service Modernization

Service design + brand refresh + booking-friendly IA for a county planetarium serving educators and the public.

Approach

Service design across educator/patron journeys; task-first IA (Programs, Booking, Educator Resources, Community Events); accessible component library; scheduling flow.

What I Led

• Intake/pricing/scope; staffing and vendor management.\n• Stakeholder sessions; research plan; heuristic evaluation.\n• Supervised low→high fidelity design and final website delivery; brand guidelines; photography oversight.\n• QA and content; ensured WCAG/508 compliance.

Outcomes

Higher program discoverability, faster booking decisions, consistent brand across print and digital.

Service blueprint

Educator/patron blueprint

Booking flow

Task-first scheduling