Consulting / Marketing Site

BlueRock Consulting — Brand & Website Modernization

Messaging framework (value props, services, proof points), credibility-scannable IA, lightweight design system, performance & accessibility targets, lead-flow map.

What I Led

• Client engagement, staffing, budget, proposal.\n• Heuristics evaluation, competitive/gap analysis, UX writing, system governance; dev management to delivery.

Outcomes

Cleaner narrative, stronger proof density, higher-quality lead capture.

Messaging playbook

Value props & proof map

Lead-flow

Calendar + structured intake